Search Engine Optimization (SEO) Training Opportunity

NCSU DELTA will be hosting a presentation and workshop by Bold Interactive on search engine optimization (SEO). Bold Interactive has been assisting DELTA with the development of the Distance Education Web site to improve metrics assessment and analytics, online marketing strategies and SEO.  Providing training for our production staff and NCSU partners will further extend the value that we’ve gained from working with Bold Interactive.  This workshop is open to all NCSU affiliates. Please RSVP by March 15th, so we can make the necessary accommodations.  To RSVP or for more information, contact Heather Barbour, (919) 513-0688.

Date/Time: Monday, March 22nd 9am to 12pm
Location: NCSU College of Textiles, Rm. 2309 Centennial Campus
Parking: If you are coming from off campus and do not have a parking pass, you may stop at the visitor booth on your way in and get a guest pass. This will allow you to park most anywhere on the street or the adjacent lots as long as it’s not a reserved spot.
Food: Pizza provided courtesy of Bold Interactive

Description from Adam Schultz, CEO:

For anyone who ever creates content for online consumption, understanding search engine optimization (SEO) will add value to every project you work on and every page of copy you write for web from that point on. It’s not a fundamental shift as much as a simple understanding of standards and best practice.  Armed with the knowledge from this training, every page of content you create from here on out will be more likely to attract attention from search engines and searchers. Just because you created copy that was search friendly, its likely that the site will get more traffic.

We will also make sure you are armed with the basics on the technical side as well so that if your site has big problems that are keeping search engines from reaching your pages, you’ll have an idea for what to look for. What we’ll cover:

The Basics of SEO
What is SEO
How search engines work
Why it matters
Technical aspects of SEO
Keywords Aspects of SEO
Linking Aspects of SEO

Keywords overview
Understanding user language
How to do keyword research
What do do with keyword research
Applying keyword research
Marketing
Editorial

SEO Optimized Copy
How to optimize copy for SEO keyword relevance
Keyword analysis example review
Write your own SEO copy
Group review and critique